✍️✍️✍️ Bill Bowerman Research Paper

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Bill Bowerman Research Paper



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Running Nike - The Bill Bowerman Story - Builderman

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Find Free Essays We provide you with original essay samples, perfect formatting and styling. Order Now. Your essay sample has been sent. Order now. Hi there! Are you interested in getting a customized paper? Check it out! Adapted from a story sent to me by A Smith. Warning: This story contains language and a potentially 'offensive stereotype' of a visually impaired person that certain audiences may find objectionable.

So be careful how you use this story. Alter the language appropriately where warranted, position it carefully, and if in doubt do not use the story at all. An old blind man was sitting on a busy street corner in the rush-hour begging for money. On a cardboard sign, next to an empty tin cup, he had written: 'Blind - Please help'. A young advertising writer walked past and saw the blind man with his sign and empty cup, and also saw the many people passing by completely unmoved, let alone stopping to give money. The advertising writer took a thick marker-pen from her pocket, turned the cardboard sheet back-to-front, and re-wrote the sign, then went on her way.

After a while, when the cup was overflowing, the blind man asked a stranger to tell him what the sign now said. My Dad told me this story when I was a teenager in the s. Much later it was interpreted into a popular video on the web. This story illustrates in a timeless way how important choice of words and language is when we want to truly connect with and move other people. The story can also be used to explore issues of disability, equality, discrimination and political correctness, for example, what is it that makes this story offensive to some people?

Thanks BC and SD. You will perhaps have heard this very old story illustrating the difference between positive thinking and negative thinking:. Many years ago two salesmen were sent by a British shoe manufacturer to Africa to investigate and report back on market potential. This simple short story provides one of the best examples of how a single situation may be viewed in two quite different ways - negatively or positively.

We could explain this also in terms of seeing a situation's problems and disadvantages, instead of its opportunities and benefits. When telling this story its impact is increased by using exactly the same form of words e. This emphasises that two quite different interpretations are made of a single situation. Separately it offers an example of lateral thinking, and also an example of double meaning in language.

The ethnicities may be changed for your own situation or part of the world. Do not share this story unless you can safely position it or you are confident that it will not cause offence. In the land of inflatables bear with me.. A heart surgeon took his car to his local garage for a regular service, where he usually exchanged a little friendly banter with the owner, a skilled but not especially wealthy mechanic. We basically do the same job don't we? And yet you are paid ten times what I am - how do you explain that? The surgeon thought for a moment, and smiling gently, replied,"Try it with the engine running.. This story is a mnemonic pronounced 'nemonic' - meaning memory aid for remembering the twelve Signs of the Zodiac, in order, starting in January.

While this example is useful for pub quizzes, more importantly the method of creating a story mnemonic can be used to retain all sorts of difficult-to-remember pieces of information, for yourself, and taught to others. Mnemonics stories need not make sense - they simply need to be memorable. A lion Leo roared in agreement, which startled the young maiden Virgo so that she dropped and smashed her scales Libra. Note that the Signs of the Zodiac are normally deemed to start and end anything between the 18th and the 24th day of each month, depending on interpretation.

It is not by any means a precise science. Two bulls, one young and full of enthusiasm, and the other older and wiser, see a herd of cows. The young bull says, "Let's charge down this hillside and have our wicked way with a couple of those cows. The old bull replies, "No, how about we stroll gently down this hillside and have our wicked way with them all. You will perhaps have heard this story told with more fruity language. Feel free to adapt it for your own situation. A thief was caught after stealing some paintings from the Louvre in Paris, when his getaway van ran out of fuel.

Given bail at his first hearing, a reporter asked him on the steps of the courthouse how he forgot such a vital part of his plan. A landscape gardener ran a business that had been in the family for two or three generations. The staff were happy, and customers loved to visit the store, or to have the staff work on their gardens or make deliveries - anything from bedding plants to ride-on mowers. For as long as anyone could remember, the current owner and previous generations of owners were extremely positive happy people.

A tradition in the business was that the owner always wore a big lapel badge, saying Business Is Great! The business was indeed generally great, although it went through tough times like any other. What never changed however was the owner's attitude, and the badge saying Business Is Great! Everyone who saw the badge for the first time invariably asked, "What's so great about business? Anyhow, the Business Is Great! And so the list went on. And no matter how miserable a person was, they'd usually end up feeling a lot happier after just a couple of minutes listening to all this infectious enthusiasm and positivity. It is impossible to quantify or measure attitude like this, but to one extent or another it's probably a self-fulfilling prophecy, on which point, if asked about the badge in a quiet moment, the business owner would confide:.

So the jewels were brought out, amid much expensive security, and the two men gazed at the wonderful stones. A committed atheist that's someone who steadfastly does not believe in a god of any sort was on a trekking holiday when he became lost in some dense woods. A large angry bear, with ten starving cubs back home and claws like kitchen knives, suddenly emerged from the undergrowth.

The atheist screamed in terror, turned and ran. The bear was quicker however, and after a long and desperate chase eventually cornered the atheist in a gully. The bear, seeing that its prey was trapped, moved slowly towards the petrified man, drooling. The bear was drooling too. The atheist lifted his head, with tears in his eyes, and uttered the words he thought he would never say in all his life: "God help me With these simple three words, a blinding flash of lightning lit up the sky.

There was a deafening crash of thunder. The clouds parted. A brilliant light shone down. The forest fell silent. The bear froze still, in a trance. The atheist stood gaping, transfixed. A voice came loud from above. We can safely assume this voice to have been the voice of a god of some sort. You tell others to deny me too. You put your faith in all that bloody Darwinian airy-fairy scientific nonsense, and then what a surprise - you get lost because you can't read your stupid map, and now you're about to get eaten by an angry bear all of a sudden you're on your knees snivelling and begging for my help? You must be joking Maybe you could convert the bear instead?

It shall be done. The bear awoke and shook its head, a completely different expression on its face. Calm, at peace. The bear closed its eyes, bowed its head, and said, "For what we are about to receive, may the Lord make us truly thankful, Amen.. The grace prayer in the punchline is the version commonly taught in UK schools. Alternatives might work better depending on the audience, for example:. Durch Christus, unseren Herr'n! An atheist was trekking in the woods when he came across an angry bear. Startled at the disturbance the bear gave chase. After the meal, the husband presented his wife romantically with a beautiful very old gold antique locket on a chain.

Addressing the astonished couple, the fairy said, "Your forty years of devotion to each other has released me from this locket, and in return I can now grant you both one wish each - anything you want.. Without hesitating, the wife asked, "Please, can I travel to the four corners of the world with my husband, as happy and in love as we've always been? The fairy waved her wand with a flourish, and magically there on the table were two first-class tickets for a round-the-world holiday. The husband thought for a few seconds, and then said, with a little guilt in his voice, "Forgive me, but to really enjoy that holiday of a lifetime - I yearn for a younger woman - so I wish that my wife could be thirty years younger than me. Shocked, the fairy glanced at the wife, and with a knowing look in her eye, waved her wand This short story - it's a joke really - can be used to illustrate attitudes to developing young people, career direction, and especially the advice and aspirations of parents and coaches, which might be different to the dreams of the individual In a circus, the Bearded Lady and the World's Strongest Man fell in love, and decided to start a family.

A few weeks before she was due to give birth, the Bearded Lady and the circus ring-master were talking. This story is adapted from a scenario which featured in a widely circulated email, in which supposedly job applicants were given loosely the following question to answer, to indicate their personality and decision-making motives supposedly. The job application context is extremely doubtful, but the lesson in creative thinking is interesting, especially if people are not given too long to dwell on it:. You are driving alone in two-seater car on a deserted road in blizzard conditions, when you see another car which has recently run off the road and into a tree. There are three people in the stranded car, none of whom is injured:.

No-one has a phone. The likelihood of any more passing traffic is effectively zero. The conditions are too dangerous for people to walk anywhere. It is not possible to tow the crashed car. The nearest town is an hour's drive away. The question is: Given that your car is just a two-seater, in what order should the stranded people be taken to the nearest town? There is no right or wrong answer to this, and it's a daft scenario anyway, but the most creatively balanced solution is arguably: Ask your old friend to drive the old lady to the town and raise the alarm, while you and your lost love keep each other warm and wait for help to arrive. My apologies if this story is well-known to you. It's an old joke, yet a useful illustration for various themes.

A mother repeatedly called upstairs for her son to get up, get dressed and get ready for school. It was a familiar routine, especially at exam time. Get up and get ready," called the mother, walking up the stairs and hovering outside the bedroom door. Nobody likes me, and I've got no friends. And we have too many tests and they are too confusing. It's all just pointless, and I'm not going to school ever again. And please try not to take criticism so personally.

And I can't believe that nobody likes you - you have lots of friends at school. And yes, all those tests can be confusing, but we are all tested in many ways throughout our lives, so all of this experience at school is useful for life in general. Besides, you have to go, you are the headteacher. The story goes that sometime, close to a battlefield over years ago, a man in civilian clothes rode past a small group of exhausted battle-weary soldiers digging an obviously important defensive position.

The section leader, making no effort to help, was shouting orders, threatening punishment if the work was not completed within the hour. The men do as I tell them," said the section leader, adding, "Help them yourself if you feel strongly about it. To the section leader's surprise the stranger dismounted and helped the men until the job was finished. Before leaving the stranger congratulated the men for their work, and approached the puzzled section leader. Up close, the section leader now recognized General Washington, and also the lesson he'd just been taught. This story is allegedly based on truth. Whatever, similar examples are found in history, and arise in modern times too, so please forgive the mythical possibility of the above attribution; the story's message is more important than its historical accuracy.

It is said that when filming the biblical epic The Greatest Story Ever Told, the director George Stevens was trying to encourage extra passion from John Wayne when delivering the highly significant line, "Truly, this was the Son of God. For the next take John Wayne duly summoned his most intense feelings. He paused dramatically, and said:. Warning: This story contains language and a potentially 'offensive stereotype' of visually impaired person that certain audiences may find objectionable. At the same time, the main message is uplifting and in major part offers an empowered and optimistic view of visual impairment. Nevertheless, be careful how you use this story. Alter the language appropriately where warranted, and if in doubt do not use the story at all.

A blind visually impaired man had been waiting a while at a busy road for someone to offer to guide him across, when he felt a tap on his shoulder. Apparently this is a true story. The first blind man was the jazz pianist George Shearing. He is quoted in Bartlett's Anecdotes as saying after the event, "What could I do? I took him across and it was the biggest thrill of my life. There are times when we think we cannot do something and so do not stretch or take a risk. Being forced to stretch and take a risk can often help us to reduce our dependencies on others, or our own personal safety mechanisms , and to discover new excitement and capabilities. The poem Come to the Edge is another wonderful perspective on risk and stretching.

The doctor prescribes him a course of tablets and says, "If you're not cured in a couple of weeks would you get me a widescreen television? This is not a lesson of ideal behaviour, it's a humorous illustration of options - whether to try to change something, to accept it or to actively support it. Such decisions normally have two main reference points - the difficulty of the change, and the ethical implications of the situation. An old hill farming crofter trudges several miles through freezing snow to his local and very remote chapel for Sunday service.

No-one else is there, aside from the clergyman. So the clergyman, feeling somewhat ashamed, delivers his service - all the bells and whistles, hymns and readings, lasting a good couple of hours - finishing proudly with the fresh observation that no matter how small the need, our duty remains. And he thanks the old farmer for the lesson he has learned. From which we see the extra lesson, that while our duty remains regardless of the level of need, we have the additional responsibility to ensure that we adapt our delivery of whatever is our stock in trade according to the requirements of our audience.

Adapted from a suggestion from P Hallinger, and based apparently on a story told by Roland Barth, whom I assume to be the US educationalist. Thanks BC. Based on a letter published in the newspaper several years ago, written by the doctor. I suspect variations of this story have been told many times elsewhere too. And they'll include the curtains for an extra five thousand?.. Sure, why not? They're holding the price at twenty-two thousand?.. Sounds a bargain..

You want a fortnight?.. If that's what you want honey, okay by me. Seventy-five thousand if we say yes today? Sounds fair.. An elderly couple retired to the countryside - to a small isolated cottage overlooking some rugged and rocky heathland. One early morning the woman saw from her window a young man dressed in working clothes walking on the heath, about a hundred yards away. He was carrying a spade and a small case, and he disappeared from view behind a copse of trees. The woman thought no more about it but around the same time the next day she saw the man again, carrying his spade and a small case, and again he disappeared behind the copse.

The woman mentioned this to her husband, who said he was probably a farmer or gamekeeper setting traps, or performing some other country practice that would be perfectly normal, and so not to worry. However after several more sightings of the young man with the spade over the next two weeks the woman persuaded her husband to take a stroll - early, before the man tended to arrive - to the copse of trees to investigate what he was doing. There they found a surprisingly long and deep trench, rough and uneven at one end, becoming much neater and tidier towards the other end. And the case - it's got my lunch in it. On hearing one of his students use the expression, "I don't know nothing about it The teacher explained, "In the English language a double negative makes the statement positive, so your assertion that you 'don't know nothing about it' is actually an admission that you do know something about it.

Encouraged by the interest in this revelation among certain class members, the teacher went on to demonstrate more of his knowledge of world languages: "Of course not all languages operate according to the same grammatical rules, for example, in Russian, a double negative remains negative, although perhaps surprisingly, there is not a single language anywhere in the world in which a double positive makes a negative.. This is adapted from a story sent to me by M Morris. Apparently the original story was based on a true incident at a Modern Language Association meeting in New York in the mid's, reported in the NY Times. The quick-witted response in the original story, actually "Yeah, yeah..

Thanks M Morris, Apr Given the title on the subject of buckets.. The story illustrates lateral thinking, narrow-mindedness, the risks of making assumptions, and judging people and situations:. Should I check when there's a bed free for you? The staff at an old people's home were puzzled when one of the residents began gargling with TCP. They asked her why but all she would say was that something had happened at the post-office.

This is what actually occurred. She bought a stamp, and since there was a long queue behind her she stepped aside. She put her change in her purse, licked the stamp and put it on her letter. Despite pressing and thumping and licking it again, the stamp failed to stick. The old lady put on her spectacles, fiddled for a few seconds to peel off the backing paper - and then licked the stamp again. They are self-sticking. They save time. They are already sticky. Thanks Stephen Rafe for the original tale from which the above was adapted. Stephen also provided another example of confused customer service communications, in which the customer was convinced for a while that the customer service person was somehow carrying on his work from inside prison, because the bad line was due to him speaking from his cell-phone..

By December more than 17, British troops were officially diagnosed as suffering from nervous or mental disability we'd say shell-shock or post-traumatic stress disorder these days , despite which the British military authorities continued to charge and convict sufferers with 'cowardice' and 'desertion', and to sentence to death by firing squad many of those found 'guilty'. On 16 August the British government announced that it would pardon British soldiers who were shot by firing squad for 'cowardice' and 'desertion' during the First World War of The decision was ratified by Parliament on 7 November , and represented a remarkable u-turn by this and previous governments who had always firmly refuted any evidence and justification for pardoning the victims.

This reversal followed and was largely due to decades of persistent lobbying and campaigning by organisations and individuals, many being families and descendents of the victims. It is not easy to imagine their suffering, especially of the widows and parents long since gone, for whom this decision came a lifetime too late. The story emphasises two things: first, that people in authority have a responsibility to behave with integrity.

Second, that where people in authority fail to act with integrity, the persistence and determination of ordinary people will eventually force them to do so. Here is more background about the Shot At Dawn campaign, and the history of this particularly shameful example of British institutional behaviour. It provides lessons to us all about doing the right thing, and calling to account those who do not. See the related discussion ideas for developing awareness and understanding of the issues and how they relate to us all. Some people will not agree with this interpretation. This makes it such an interesting subject for debate, especially in transferring the issues and principles to modern challenges in organisations, and the world beyond.

This is a true story. Some years ago a client engaged a consultant to help with a small postal mailing to the purchasing departments of blue chip corporations. The consultant sourced the list which was provided on MSExcel and drafted the letter. Thereafter the client was keen to take control of the project, ie. The consultant discovered some weeks later that a junior member of the client's marketing department had sorted the list changed the order of the listed organisations in the spreadsheet , but had sorted the company name column only, instead of all columns, with the result that every letter about was addressed and sent to a blue chip corporation at another entirely different corporation's address.

Interestingly the mailing produced a particularly high response, which when investigated seemed to stem from the fact that an unusually high percentage of letters were opened and read, due apparently to the irresistible temptation of reading another corporation's mail And I get a bit fed up with all the heaving lifting and carrying, and warding off the mammoths and sabre-toothed tigers, not to mention that bloody snake. This garden can be dangerous place. He will have many weaknesses and disgusting habits. Man will lie, cheat and behave like an idiot - in fact mostly he'll be a complete pain in the backside. But on the plus side he'll be big and strong, and will be able to protect you, and hunt and kill things, which might be handy sometimes.

He will tend to lose control of mind and body when aroused, but with a bit training can reach an acceptable standard in the bedroom department, if you know what I mean. In keeping with his arrogant, deluded, self-important character, Man will naturally believe that he was made first, and frankly we all have better things to do than argue, so you must keep all this a secret between us, if that's okay with you. You know, woman to woman.. Apple Corps, owned by surviving Beatles McCartney and Starr, lost their case against Apple Computers, in which they sought to prevent the Apple name being used in relation to iTunes music downloads.

Due to failed communications, entirely the BBC's fault both Guys were blameless in this , the BBC News 24 staff grabbed the wrong Guy waiting in a different reception to Guy Kewney , who, being an unassuming, foreign and extremely polite fellow, dutifully took his place in the studio, and after declining make-up really , was introduced on live TV to viewers as Guy Kewney, editor of the technology website 'Newswireless', and then asked three questions by the BBC News 24 business presenter Karen Bowerman about the Apple judgements and its implications for internet music downloading.

Guy Goma initially expresses surprise about the interview situation, but, largely due to his broken English and heavy French accent the interviewer interprets and leads Mr Goma's response to mean that he is surprised about the court judgement. If you listen carefully Guy Goma does actually mention his 'interview' in his first answer. See the transcript below. However the pressure of the situation is too great and he has little option other than to play out the role that the fates have created for him. He actually does quite well, given that he knows little about the subject. Subsequent media reports that Guy Goma was a taxi driver are false - he's a business graduate. He later attended his IT job interview but regrettably was unsuccessful. You can read what Guy Kewney thought of it all on his own blog at www.

As mentioned, sadly Guy Kewney has since died, on 8 Apr His blog as at Sep still stands. Please let me know if it ceases to be available. I considered whether to remove or retain this item and obviously I decided to retain it. I never met Guy Kewney. From what I understand he seems to have been a lovely man. The opportunity to say this is part of my decision. Karen Bowerman Well, Guy Kewney is editor of the technology website Newswireless.

Guy Goma: Good morning. KB: Were you surprised by this verdict today? GG: I am very surprised to see When I came they told me something else and I am coming. Got an interview KB: A big surprise, yes, yes. GG: Actually, if you go everywhere you are gonna see a lot of people downloading to internet and the website everything they want.

But I think, is much better for development and to empower people what they want and to get on the easy way and so faster if they are looking for. KB: This does really seem the way the music industry's progressing now, that people want to go onto the website and download music. GG: Exactly. You can go everywhere on the cyber cafe and you can take [maybe 'check'? It's going to be very easy way for everyone to get something to the internet. Thanks very much indeed.

A very old lady looked in the mirror one morning. She had three remaining hairs on her head, and being a positive soul, she said, "I think I'll braid my hair today. Some days later, looking in the mirror one morning, preparing for her day, she saw that she had only two hairs remaining. I fancy a centre parting today. A week or so later, she saw that she had just one hair left on her head. I won't have to waste time doing my hair any more.. A wealthy businessman who is used to getting his own way finds himself sharing a sleeper compartment with a beautiful young woman as they travel to Brussells on the train.

It is winter and the heating is not working so the compartment is cold. Or maybe we could pretend to be man and wife for tonight?.. There is the story of William Pitt, , British statesman and Prime Minister from , who once sought to expedite a crucial agreement in Parliament for the movement of the British fleet to defend against the French. The Chancellor of the Exchequer, Lord Newcastle, had certain objections, but when Pitt called on the Chancellor endeavouring to resolve the differences, he found the Chancellor distinctly unhappy in bed suffering with gout. The bedroom was freezing, and when Pitt remarked on this, Lord Newcastle replied that the cold weather would hinder the fleet movement, but more particularly that the combination of the cold conditions and the gout would prevent any further discussion of the issue at that time, which Pitt quickly judged to be at the root of the problem.

Begging the Chancellor's pardon, Pitt calmly removed his boots, climbed into bed and drew up the covers apparently there was another bed in the room.. Some years ago the following exchange was broadcast on an Open University sociology TV programme. An interviewer was talking to a female production-line worker in a biscuit factory. The dialogue went like this:. Production Lady: I take packets of biscuits off the conveyor belt and put them into cardboard boxes. Production Lady: Oooh Yes, it's great, everyone is so nice and friendly, we have a good laugh. My thanks to Shirley Moon for this lovely story, who also points out the following lessons within it:.

See also the sections on personality styles, multiple intelligence and learning styles, and motivation, which all relate to this story. Of course this story is a bit far-fetched given that an egg timer lasts for three whole minutes.. The story goes that a prominent, married, philandering, wealthy politician took advantage of a young female Italian translator during an overseas visit. Shortly after his return home he received a phone call at his office from the woman informing him that she was pregnant and that he was definitely the father.

Seemingly experienced at dealing with such situations, the politician instructed the young woman, "I will arrange for you and the child to be provided for. Do not worry about money. I will pay ten times the typical Italian settlement, but this must be kept secret. He went on, "Don't ever call me again. Send me a postcard with some sort of coded message confirming date of birth, that the child is healthy and whether a boy or girl. Use your imagination - you are a translator after all. A little under nine months later the politician's wife who was also his PA was opening his mail. When she came to a particular postcard the politician noticed and suddenly became attentive.

One afternoon, an old lady, laden with shopping, noticed two small boys on the front step of a house. With their bags and uniforms they were obviously going home after school. They were on tip-toe trying to reach the door-bell with a stick. The surprised boys turned around and screamed "Quick, run! A tale is told about the Buddha, Gautama BC , the Indian prince and spiritual leader whose teachings founded Buddhism. This short story illustrates that every one of us has the choice whether or not to take personal offence from another person's behaviour.

It is said that on an occasion when the Buddha was teaching a group of people, he found himself on the receiving end of a fierce outburst of abuse from a bystander, who was for some reason very angry. The Buddha listened patiently while the stranger vented his rage, and then the Buddha said to the group and to the stranger, "If someone gives a gift to another person, who then chooses to decline it, tell me, who would then own the gift? The giver or the person who refuses to accept the gift? By our personal response to the abuse from another, we can choose who owns and keeps the bad feelings. Mohandas [Mahatma] Karamchand Gandhi , the great Indian statesman and spiritual leader is noted for his unusual humanity and selflessness, which this story epitomises.

Gandhi was boarding a train one day with a number of companions and followers, when his shoe fell from his foot and disappeared in the gap between the train and platform. Unable to retrieve it, he took off his other shoe and threw it down by the first. Responding to the puzzlement of his fellow travellers, Gandhi explained that a poor person who finds a single shoe is no better off - what's really helpful is finding a pair. Separately, Gandhi was once asked what he thought of Western Civilisation. Gandhi replied: "I think that it would be a very good idea.

Great Garbo , the 's Swedish-born film star, demonstrated how to negotiate with a bullying adversary, and particularly the tactic of 'walking away'. After Garbo had become established as a major star, she decided to negotiate a contract that suitably reflected her considerable box-office value to the producers. Garbo replied simply, in her Swedish-American accent, "I think I go home.. Garbo returned to her hotel and stayed there, not budging, while Mayer stewed - for seven months - at which Mayer eventually caved in and gave Garbo what she asked for. Interestingly Garbo never actually said, "I want to be alone". There phrase was in fact "I want to be left alone," which her character Grusinskaya said in Garbo's film Grand Hotel.

The resonance of the words with Garbo's real life didn't just extend to her negotiating style: she retired in with the world still at her feet, and lived the rest of her life an obsessive recluse in New York after becoming a US citizen in The notorious American Wild West bank robber Jesse James was hunted and demonised by the authorities, but was held in high regard by many ordinary folk. Here's an example of why:. The story goes that Jesse James and his gang had taken refuge for a few days in ramshackle farmhouse after one of their raids. The old widow who lived there fed the men, and apologised for her modest offerings and the poor state of the accommodation. While the gang laid low, they learned from the widow that she faced eviction from her landlord and was expecting a visit from his debt collector any day.

Taking pity on the old lady, as they left, the gang gave her some of the spoils of their robbery to settle her debt - several hundred dollars, which was a small fortune in those days. The gang moved on, but only to a nearby copse, where for a couple more days they watched and waited for the arrival - and departure - of the debt collector, whom they promptly held up and robbed. A zoo had among its animals a female gorilla, whose mood was becoming increasingly difficult.

While in general this is a good policy to abide by, at times Nike would be better served by a management team that can react more quickly to given information. Despite a slight decline from prior years, Nike continues to have the greatest market share in the U. In , the closest competitor, Adidas, held Nike has taken the lead in e-commerce by being the first to market with its e-commerce web-site. Nike launched its e-commerce site in April by offering 65 styles of shoes to the U. NIKEiD enables online consumers to design key elements of the shoes they purchase.

The program represents the first time a company has offered mass customization of footwear. By being the first to market, Nike enables itself to become established while competitors rush to join us. This brand power translates into bottom-line revenues. The Nike name and associated trademarks have appeared everywhere from players' shirts, pants, and hats to stadium banners and walls. Aggressive advertising campaigns, celebrity endorsements, and quality products enhance the brand. Speedskating team in the upcoming Winter Olympics. Though Nike leads the apparel division among industry competitors, Nike has not claimed to be leading the race among the apparel industry as a whole. Due to increased emphasis by consumers on fashion in relation to sportswear, we have had to make strides to appeal to a fashion savvy market.

Continuous marketing research could prove to be key in assessing the market. Nike is planning on initiating five structures within the apparel division to focus on the following areas:. We are also spending more time on continuing to support and develop programs to gain a better understanding what our customers would like to see in the market. Nike has had much success as a result of collaborating with other companies within the sports and fitness industry.

However, at times we expanded into markets for which we were not strategically suited. An example is the decrease in brands made available due to declining sales of in-line skating and roller hockey products at Bauer Nike Hockey. As a result, we have had to exit two manufacturing operations at our Bauer Nike subsidiary. We had to terminate 51 employees. Had we anticipated the decline sooner, perhaps gradual changes could have been made so that the end result may not have been as finite in nature.

The desire to prevent situations such as these from continuing to occur, we have initiated a more aggressive program to review product collaborations that are outside of our core basis of products. While the prices are realistic given the nature of the products we offer to our consumers, at times our consumers may not agree. This presents a weakness. Despite the fact that in the past we may have overlooked the mid- to lower-price-point products, presenting another weakness with room for improvement, we are dedicating our time and money to better develop our competitive position at all price points to build strengths at each of these levels. We see much potential in the lower price points and plan to meet the needs of those markets. Because of such research, we have decided to revamp our apparel division, an area in which we can still greatly improve.

Nike will be organizing the internal business by gender as opposed to sport category and conducting increasing amounts of research addressing the buying habits of men, who tend to be item-driven, and women, who tend to be collection-driven, with specifically targeted product lines. The locations are geographically dispersed which works well in our mission to be a truly global company. The production facilities are located close to raw materials and cheap labor sources. They have been strategically placed in their locations for just this purpose. In general, the facilities are located further from most customers, resulting in higher distribution costs. However, the cost savings due to the placement of our production facilities allows for cheaper production of our products despite the higher costs of transporting our products.

As Nike continues to expand in the global economy and increase its market throughout the world, these dispersed facilities will prove to be beneficial. Our facilities abroad have attracted bad publicity in recent years. Though our facilities comply with local labor standards, generally, they have not met U. We want to be a leader and set a responsible corporate example for other businesses to follow. While establishing these policies is a step in the right direction for Nike, the difficult task at hand will be the implementation of the aforementioned goals to ensure the success of the program. Although Nike conducts continuous, basic research that benefits numerous facets of the sports and fitness industry, our primary focus is directed towards applied research.

Applied research focuses on short-term initiatives such as successfully developing new product lines. This proves to be a strength in that this method of research is less costly than basic research, and less risky due to the short-term nature. Successful projects can realize immediate profitability while unsuccessful projects may be discontinued without enduring materially large losses. Focusing on applied research can be a weakness as well. Many new, innovative ideas come into existence as a result of basic, unspecific research. Though more risky and expensive, Nike would benefit from increasing the amount of basic research we conduct with hopes of uncovering potential opportunities of which Nike could take advantage.

Our posture is primarily innovative, while at times adjusting to a protective position, and other times a catch-up stance. Nike prides itself on being a premiere provider of high quality sports footwear and apparel. Innovation has been the key to aiding Nike in securing its position as the leader in the market. Due to the lead Nike possesses in the industry, we can afford to look long-term and place a greater emphasis on innovation as opposed to other companies with a short-term outlook attempting to improve upon existing products and services.

At times, we need to adjust our posture in relation to a particular product line or area of products. In these instances, Nike may choose a defensive strategy to remedy the current situation. We may also choose a catch-up strategy and mimic what is working well for other companies in the industry. No successful company can exist and succeed without utilizing its human capital. While Nike has had various policies in place, weaknesses still exist in regards to labor policies in overseas locations. We received much bad publicity as well as experienced a decrease in sales as a result of poor labor policies and lack of policies established abroad.

Increasing the minimum age of footwear factory workers to 18, and minimum age for all other light-manufacturing workers apparel, accessories, equipment to 16;. Expanding education programs, including junior and high school equivalency courses, for workers in all Nike footwear factories;. Increasing support of its current micro-enterprise loan program to 1, families each in Vietnam, Indonesia, Pakistan, and Thailand. While establishing these policies is a step in the right direction for Nike, the difficult task at hand will be the implementation of the aforementioned goals of the new labor initiative to ensure the success of the program.

White House documents have revealed large donations to the Democratic National Committee by companies with an interest in seeing the embargo lifted. While the worst is over, Nike is still working on initiatives to change the current situations throughout factories. Whether true or not, the company still suffers from this unethical image and must sway the minds of the consumer and give them a renewed faith in the responsibility of Nike. In response to accusations by consumer groups over unfair labor practices, Nike has developed a Corporate Responsibility Policy that discusses how we will improve working conditions for our international employees.

The Policy outlined on our web-site has the following mission, "To lead in corporate citizenship through operations that reflect caring for the world family of Nike, our teammates, our consumers, and those who provide services to Nike. The current ratio, while not a major strength, shows that Nike is inline with the industry concerning ease of converting assets to cash to cover short-term obligations. The quick ratio of 1. Being slightly above the industry indicates that we could sell less of our inventory than what other companies in the industry would have to sell to meet current obligations.

Neither the current or quick ratio exceeds the industry average substantially enough to be considered a true strength. The fact that we are not leaders is ultimately a weakness. Reducing inventory levels was a key initiative for Nike in fiscal year Due to our ability to quickly turnover inventory, Nike benefits from greater cash flows, reduced storage costs, and less spoilage. Company management stated, "We put a considerable amount of effort into improving product buying power patterns and as a result the composition and levels of inventory resulted in improved gross margins relative to a year ago. Nike does permit sales in cash, cash equivalents and on credit. Our collection procedures have been lax compared to others in the industry resulting in slow payers and defaulting customers.

Our collection period calculates to Steps are being taken to alleviate the problem of collecting accounts receivable in a more timely fashion. We have just recently changed our collection period from 90 days to 60 days as an attempt to encourage faster payment. Our debt-to-total-assets ratio is Nike is not as leveraged as competitors in the industry and uses less debt financing to finance firm operations. This can be interpreted as a strength as we do not rely as heavily as our competitors on debt financing.

However, our highly liquid position gives us the ability to increase debt financing should we need or desire additional capital for company operations, research and development, or other changes as top management sees fit. Despite the lower percentage of assets that are borrowed to finance Nike, our times interest earned ratio is weaker than the industry average. Our ratio of The industry average of Our profit margin of 5. Our return on equity of Collection period Accounts Rec.

While the reasons that Nike is successful in marketing our products are numerous, this key distinctive competency towers over our competitors. Catch phrases like, "Just Do It," and symbols like the Nike "Swoosh," couple with sports icons to serve as instant reminders of the Nike empire. Two key attributes of a distinctive competency are its inability to be easily replicated and the value or benefit it offers to consumers. As Nike becomes a more integrated part of American and world culture, our brand power becomes increasingly difficult to replicate. Nike is able to capitalize on its unique identity due to our industry-leading financial strength. Nike reaches millions of consumers through large-scale marketing campaigns made possible by significant budgetary appropriations.

Few companies have such a recognizable image and the resources to promote it. This ultimately translates into added value for consumers. For decades, consumers have come to associate the Nike image with quality products. By associating star athletes and motivational slogans like, "Just Do It," with marketing campaigns that emphasize fitness, competition, and sportsmanship, consumers identify their purchases with the prospect of achieving greatness. Younger consumers especially benefit from this positive influence.

This image is something that competing companies can not easily duplicate by simply enhancing the physical characteristics of their products. The key weakness of Nike, Inc. While we are not in financial trouble, we recognize that strengthening the financial well being of the company can only assist our company in the short- and long-run. We have many areas challenging our continued success such as increasing our profitability and bettering our management of cash, accounts receivable, and debt. Nike suffered a blow to sales and revenue sparked by bad publicity in about our international labor policies.

Since then, we have attempted to overcome the bad press by raising and enforcing minimum age requirements for employees in overseas factories. During , the company made some changes in its products and deeply cut costs. These initiatives, in addition to the stabilization in the Asian financial picture, will combine to fuel the recovery that Nike expects in the near future. Nike's recent alliance with Fogdog Sports, an Internet sporting goods retailer, and our presence in the Sydney Olympic games will also aid in sales growth. In fiscal year , the company incurred a one-time restructuring charge to better align our overall cost structure and planned revenue levels. As noted above, the labor controversy has been the biggest factor in the changes shown.

Competitors can exploit our financial weakness by emphasizing their own individual strengths and attempting to gain greater shares in the market while we are revamping processes from within. This could be a key time during which other companies in sound financial condition, such as Adidas, could utilize their resources in an attempt to overshadow our existing and new product lines.

Despite the tough times Reebok has recently come upon, reasons for optimism remain. Yes, Reebok can use their distinctive competency to wound our company. If Reebok can expand their appeal to incorporate female consumers who are not currently Reebok customers, Reebok could expand their market share and take customers away from Nike products. Yes, we can protect our market share among female consumers within the industry by targeting some of our promotions to female consumers.

While other athletic shoe companies bombard the airwaves with commercials pushing their product lines, Reebok remains out of sight and out of mind. For Reebok to rebound from their current economic woes, they will have to improve the quality of their overall marketing operations. Continuing our successful marketing programs should allow Nike to court the customers Reebok fails to draw in with their weak marketing initiatives. Nike's once loyal market is currently aging. This means that our customers are not as athletic as they may have been in the past.

However, this poses as an opportunity for Nike because they have the ability to influence the next generation of Nike customers. The older generation of Nike brand purchasers have the power to influence their children - part of the next generation of Nike loyalists. In addition, by marketing different types of shoes to this market, these existing customers will continue to be loyal to Nike. The phenomenon of the aging of our most loyal market segment questions whether there is a threat that the new generation will not be exclusively loyal to Nike. In the current market there are a number of other competitors that are not mainly athletically oriented.

Examples include such manufacturer-retailers as The Gap and Old Navy. Their clothing and shoes are competing with Nike's. In addition, Nike is not keeping up with the latest trends and styles like some of its competitors have been. For that reason, the newer generation is attracted by Adidas and Tommy Hilfiger. An opportunity produced by pressure groups is the ability to react in a positive manner to concerns of the public as well as customers.

Consumer watch groups are paying especially close attention to Nike's use of sweatshops and child labor to produce our products. Nike's opportunity lies in being able to show the consumer force that we are indeed taking steps to reduce and eventually eliminate sweatshops and child labor through new policies and strict implementation procedures. Also, by responding to such consumer activism, we are portraying a positive image in that we are promoting ethics even while we are trying to be efficient and economical. In the same manner, not responding to these consumer activist groups poses a threat to Nike. The negative publicity that Nike has received thus far has lowered its image to that of being an ethical company.

Such publicity has the potential to ruin a company permanently. By disregarding the voice of concerned citizens, we are disregarding our customers, one of our most important stakeholders. The key opportunity for Nike, Inc. Currently the company has the ability and the resources to exploit this opportunity. Nike has capitalized on the recent economic boom with higher sales and income.

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